about us
Selór is a Stockholm-based accessory brand founded in 2021 by Selina Lin Andersson and Viktor Kardvik.
What began as a class project soon evolved into a brand rooted in timeless design and Scandinavian simplicity.
Our pieces are crafted from biodegradable cellulose acetate, and we’re committed to conscious production. With a focus on quality, versatility, and subtle detail.
Each Selór piece is designed to elevate your wardrobe with ease and intention.
The idea for Selór came to life in April 2021. Starting a company had always been a dream for both, and despite a fear of failure, they took the leap.
Using their savings, they founded Selór and officially launched the webshop in June 2021, just a week after graduating gymnasium.
Their mission is to elevate everyday wear.
letter from us
From the beginning, Selór has been a journey built on passion and creativity.
When we first started, we could only afford to produce five items per collection. We packed every order by hand in our 20 sqm apartment, storing our inventory in our wardrobe.
In the early days, we juggled Selór alongside our studies, working late nights and weekends to bring the brand to life.
After graduating I began working on Selór full-time, focusing on creative direction and product development, whiles Viktor continues to oversee the operational side of the business.
Selór has since grown beyond what we ever imagined. Though we're still a small business, learning through trial and error we’re proud of how far we've come.
Today, our pieces have been shipped to customers in nearly every corner of the world, something we never dreamed would be possible.
Thank you for being part of this journey with us.
With love,
Selina and Viktor