Selór was born on a sunny spring day in April 2021, initially as part of a class project called UF.

Starting a company had always been a dream for both Viktor and me, and after much thought and doubt about failure, we finally took the step a month later. Using the money we had saved, we founded Selór.

The name Selór came to us during a brainstorming session. We decided to combine the first and last letters of our names to symbolize our friendship and the beautiful journey we are creating together as best friends.

In June 2021, just a week after graduating from high school, we officially launched our web shop.

Each item is designed with thought and love in Stockholm and made by hand by our talented manufacturer in China.

Our mission is to create versitile hair accessories, made to last forever.

With love,
Selina & Viktor