Selór is a Stockholm-based accessories brand built on timeless design and Scandinavian simplicity. Each piece is handmade from biodegradable cellulose acetate.

Made for everyday wear.

Selór began as a school project and launched in June 2021, a week after founders Selina Lin Andersson and Viktor Kardvik graduated gymnasium. In the early days they made just five pieces per collection and packed every order themselves.

Today Selór ships worldwide. Selina leads creative direction and product development and Viktor runs operations.