Selór is a small claw clip business based in Stockholm, Sweden founded by two 20 year olds.

The idea was born on a sunny spring day in April 2021 by two best friends. Viktor and Selina. Selina has always struggled to find claw clips that fit her long hair that are high quality, fashionable and affordable.

The dream of starting a company was something we always wanted to do. We both had different skills to complement each other, which made us the perfect team. After a lot of thinking and doubting we finally took the step one month later and founded Selór.

The name Selór came to us when we were brainstorming names and thought of putting together our first and last letters to symbolize our friendship and something amazing we are creating together as two best friends. In June our web-shop was launched, the week after we graduated from high school.

All the best,
Viktor & Selina